insights
insights
1
High-level snapshot
New vs returning users — 90 day trend
2
Critical findings
What needs immediate attention
Requires action
SP-API fees article: 48,698 impressions · position 6.5 · only 0.23% CTR
48,698 impressions at position 6.5 — but only 111 clicks in 90 days. A 0.23% CTR when position 6.5 should yield 3–5%. Rewriting the title and meta description alone could realistically double or triple clicks with zero content work.
404 page is your 2nd most visited page — 858 sessions hit a dead end
20% of real visitors land on a broken URL and leave immediately. Fix via Search Console → Coverage → Not found, then 301-redirect each broken URL to the nearest live page.
"Hire 3PL software developers" ranks position 2 with zero clicks
524 impressions, position 2.6, 0 clicks. A high-intent buyer query at the top of Google — but the page title on /3pl-software/ is broken or mismatched. Fix the meta tags immediately.
UK/Europe — your target market — is only 6.9% of website traffic and 1.6% of LinkedIn followers
London sends 78 website users. Only 5 LinkedIn followers are UK/EU based. The geographic mismatch between brand positioning and actual audience is the most significant strategic gap across all channels.
Mobile PageSpeed score is 42 — 34% of visitors are on mobile
Google's threshold for "poor" is below 50. A score of 42 means slow load times on mobile, elevated bounce rates, and Google actively downranking the site in mobile search results. Desktop scores 78 which is borderline but acceptable. Mobile is a critical fix — image optimisation, removing render-blocking JS and preloading fonts are the typical causes.
GA4 lead tracking is not configured — inbound leads cannot be measured
The 172 key events GA4 reported are entirely thank-you page views from internal pilot testing. No real conversion event exists for the contact form. 299 people opened the contact form in this period but actual submissions are untracked. This must be fixed before any meaningful conversion rate can be reported.
97% of website visitors never return — no retention mechanism exists
Only 120 returning users in 90 days. No email capture, no newsletter. A 2% opt-in rate would add ~86 new contacts per quarter from existing traffic.
3
Industry benchmarks
B2B SaaS / custom software baseline
Metric eSellerHub Industry avg Status
1
Global vs UK/Europe
UK/Europe users
■ UK/Europe — target market ■ Rest of world
Global (non-UK/EU)
UK/EuropeTop cities
GlobalTop cities
Target market is only 6.9% of traffic
London (78 users) sends fewer visitors than Singapore (602) alone. UK-specific content and local PR are the main levers.
US data-centre traffic inflates numbers
Columbus, Ashburn, Council Bluffs and Boardman are AWS/Cloudflare cities — crawler traffic, not humans. Real genuine human traffic is closer to ~3,200 users.
EU traction emerging: Warsaw, Berlin, Amsterdam, Dublin
European cities appearing without targeted campaigns. A structured EU push could unlock meaningful B2B traffic from existing organic discovery.
2
Traffic sources
Sessions by source
Traffic mix
Direct dominates at ~50% — organic should be 50%+ given the blog volume.

AI referral (~120 sessions) from ChatGPT, Gemini, Claude.ai and Perplexity. Fast-growing — track monthly.
3
Devices & page speed
Device breakdown
With 34% mobile and ~30s engagement time, mobile experience is critical. Slow load = immediate bounce.
PageSpeed scores · Mobile: 42 critical ↓
Mobile performance is 42 — this is a critical problem. 34% of your traffic is on mobile. A score of 42 means slow load times, high bounce rates and Google actively downranking the site in mobile search results. Desktop (78) is borderline but acceptable. Mobile needs urgent attention — image optimisation, render-blocking JS and font loading are the typical causes.
1
Key metrics — positives & negatives
▲ Positives
SP-API case study: 49% bounce — strongest content engagement
The SP-API optimisation case study has the lowest bounce of any content page. Decision-makers are reading it in full — this format (real numbers, specific outcome) should be replicated across all case studies.
AI referral growing (~120 sessions)
ChatGPT, Gemini, Claude.ai and Perplexity already send traffic. Early foothold in AI-driven discovery.
SP-API content attracting buyer-intent traffic
2026 fees article (201 views), optimisation case study (49% bounce). Real decision-makers researching purchase problems.
▼ Negatives
404 is your 2nd most visited page (858 hits)
20% of real visitors hit a broken URL. Highest-impact, lowest-effort fix available right now.
~30s avg engagement — B2B benchmark is 2–4 min
Visitors leave before reading. Content depth, internal links, and page speed are the three levers.
Overall search CTR is 0.19% — industry average 3–5%
534 clicks from 275,002 impressions. Improving titles and metas across top 10 pages could multiply organic traffic 5–10x.
Only 6.9% from UK/Europe — your target market
The geographic mismatch between brand positioning and actual traffic is the most significant strategic gap.
Only 1 confirmed inbound inquiry in 90 days — form_submit data is likely internal testing
The 28 form_submit events and 299 form_start events in GA4 are almost certainly internal testing traffic. Only 1 genuine inbound inquiry was received in this period. This makes GA4 lead tracking not just unconfigured — it is actively misleading. Until internal traffic is filtered and real submissions are tracked separately, no lead data from this period is reliable.
2
Content performance (GA4)
PageViewsUsersBounceEventsSignal
1
Overview
Dec 15 2025 – Mar 15 2026
Top queries by clicks
Clicks over time
2
Search by country
Clicks by country
UK/Europe search analysis
UK: 20,676 impressions but position 33 average
The UK audience is searching for exactly what you sell — but pages rank on page 3+ for most UK queries. The demand is real. UK-specific content and link building would unlock this.
India is your #1 organic market (225 clicks)
India drives 42% of all organic clicks but is not your target buyer. Content resonates technically but not commercially for UK/EU positioning.
Germany: strong intent signals (0.42% CTR, pos 39)
German clicks are proportionally more valuable. German-language content or German case studies could fast-track EU enterprise market entry.
/uk/ subdirectory pages outperform global equivalents
/uk/tiktok-shop-api-integration/ (CTR 1.04%) vs global (0.51%). UK subdirectory strategy is validated — expand to all core service pages.
3
Opportunities — page 2 quick wins & zero-click
Page 2 quick wins (pos 11–20)
These pages rank on page 2 with high impression volumes. A content refresh and 3–5 new backlinks each could push them to page 1.
Zero-click service pages
Thousands of impressions, barely any clicks because they rank too deep. Long-term SEO investment needed to break top 10.
Zero-click queries — ranked but not clicked
QueryImpressionsPositionClicksAction
1
LinkedIn analytics
Dec 15 2025 – Mar 15 2026 · 23 posts
Follower demographics
By location
Top job functions
Top industries
Content performance by category — 23 posts
8,223
Total impressions
10.2%
Avg CTR
836
Total clicks
By category
Category Posts Avg CTR Best post CTR
WMS / Software
913 impr · 159 clicks
5
17.4%
27.6%
eCommerce / General
377 impr · 66 clicks
2
17.5%
28.8%
3PL / SLA / Dispatch
1,770 impr · 175 clicks
7
9.9%
30.6%
SP-API / Amazon
3,597 impr · 337 clicks
6
9.4%
55.6%
Inventory / Forecasting
1,566 impr · 99 clicks
3
6.3%
17.7%
Key insight: SP-API content dominates reach (3,597 impressions) largely due to an outbound campaign running Dec–Feb which amplified the SP-API fees post to 2,534 impressions. The 0.8% CTR on that post reflects its role as a campaign awareness piece rather than a weak CTA. Excluding that outlier, SP-API content performs strongly. WMS/Software posts convert at the highest rate organically (17.4% avg CTR) with no paid amplification — suggesting strong natural resonance with the audience that does exist.
Page visitors — top locations
Visitor job functions
Business Development Marketing Operations Engineering Human Resources
Company size
11–50 employees 51–200 employees 201–500 employees
Top performing posts
SP-API 2026 fees post
2,534 impressions — highest reach of any post, amplified by outbound campaign Dec–Feb. Low 0.8% CTR is expected for a campaign awareness post — this was introducing the brand, not asking for a click. Served its purpose.
Dispatch SLA risk detection post
198 impressions, 55.6% CTR, 110 clicks — highest CTR of all posts. Urgency + specific outcome drives clicks. Use this formula across all posts.
WMS billing complexity post
285 impressions, 31.6% CTR, 90 clicks. Problem-agitation-solution format with specific pain points performs consistently.
Only 5 UK/Europe followers out of 311 total — audience is almost entirely India & Pakistan
80% of followers are based in India and Pakistan (279 have a listed location; 32 have no location set). You're producing UK-targeted content but distributing it to a South Asian audience. Content strategy and audience building are completely misaligned.
LinkedIn sends only 42 sessions to the website
23 posts, 8,223 impressions, but only 42 sessions arrived in GA4. Posts need clearer CTAs and more direct links to relevant service pages.
10.2% average CTR is well above benchmark — content quality is not the problem
Average B2B LinkedIn CTR is 2–5%. At 10.2%, the content is compelling. The problem is who sees it — building a UK/EU audience would put strong content in front of the right buyers.
The highest-CTR formula is clear — urgency + specific outcome + direct link
Dispatch SLA (55.6% CTR) and WMS billing (31.6% CTR) both follow the same pattern: name a specific pain, give a specific consequence, link directly. The SP-API campaign posts served a different purpose — brand awareness. For conversion-focused posts, apply this formula consistently.
1
Increase time on site
Quick win High
Fix page speed on top 5 pages
Run PageSpeed Insights. Target <2.5s LCP on mobile. WebP images, font preloading, defer JS. 1-second improvement raises engagement 15–20%.
Technical
30-day High
Add internal links to every blog post
Most posts have zero links to service pages. Add 3–5 contextual internal links per post. Increases pages-per-session 40–60% and doubles session time.
Content
30-day High
Embed product demos or explainer videos
A 2–3 minute Loom walkthrough on service pages increases session time 2–3x. Place above the fold on Custom Software and Pilot pages.
Content
60-day Medium
Related content blocks at article end
Blog archive bounce is 36%. "Related articles" (3 curated picks) at each post end. Single template change, compounding impact.
UX
60-day Medium
Expand top 10 articles to 2,000+ words
SP-API 2026 fees (201 views, 58% bounce) needs tables, cost examples and a calculator. Long-form content triples dwell time and improves rankings.
SEO + Content
Ongoing Longer term
Quarterly UK client case studies
Case studies archive: 26% bounce — best of any archive. Real UK client results anchor 4–8 minute sessions and are your best sales tool.
Content
2
Inbound lead strategy
Immediate High
Rewrite SP-API article title & meta
48,698 impressions at pos 6.5 with 0.23% CTR. A benefit-led rewrite could deliver 500–1,000 extra clicks/month and dozens of leads — zero additional content needed.
SEO
Immediate High
Fix 404s + add CTAs to top content
858 sessions lost to broken URLs. SP-API fees (201 views), TikTok Shop (132), Amazon Ad ROI (141) — none have a lead CTA. Add: "We build custom SP-API integrations — get a free scoping call."
Conversion
30-day High
SP-API cost calculator as lead magnet
Gated tool: enter API call volume → see 2026 fee impact → download report. High intent, high share potential, high lead quality.
Lead gen
30-day Medium
Activate LinkedIn for UK/EU audience
LinkedIn sends only 42 sessions. Content CTR is strong (10.2%) but audience is wrong. Target UK/EU eCommerce professionals — build audience before increasing post frequency.
Social
60-day Medium
Email newsletter — capture return intent
97% never return. 2% opt-in = ~86 new subscribers/quarter. A monthly eSellerHub Digest of Amazon/eBay platform news keeps your name front-of-mind.
Retention
Ongoing Longer term
Optimise for AI citation (AEO)
ChatGPT, Gemini, Perplexity already send visitors. Add FAQ sections and authoritative data tables to top articles. AI-cited content compounds over time.
AI search
Lead funnel — current state
4,326
Visitors
858
Lost to 404s
299
Form started
91%
Form abandoned
28
Form submits
Form data is unreliable — likely all internal testing. 299 form_start and 28 form_submit events were recorded, but only 1 genuine inbound inquiry was received in this period. An internal traffic filter in GA4 is essential before any form or conversion data can be trusted.
3
Content plan — UK/Europe focus
Content pillars
UK-specific
Amazon.co.uk seller guides, UK 3PL benchmarks, HMRC/VAT for eCommerce. Goal: rank for "[topic] UK" queries where you have 20K+ impressions but pos 33.
Technical authority
SP-API deep dives, integration guides, migration tutorials. Already working — double down. Optimise CTR on existing ranked articles first.
Social proof
UK client case studies, ROI reports. Case study CTR in Search Console: 50%. Case studies archive bounce: 26%. More case studies = more of everything.
AI Hub
Broad, structured content built for SEO breadth, topical authority and AI search citation. FAQ sections, data tables, authoritative definitions. Already getting picked up by ChatGPT, Gemini and Perplexity — structured content compounds this. Each AI Hub article serves three jobs: ranks in Google, signals expertise to search engines, and earns citations in AI answer engines.
Recommended content — next 90 days
Article / assetTypeTarget audiencePriorityGoal
SP-API fees article — rewrite title & meta onlyQuick winAmazon tool buildersUrgent+500 clicks/mo
UK 3PL software buyers guide 2026UK-specificUK 3PL managersHighOrganic + lead
SP-API 2026 cost calculator (interactive tool)Lead magnetAmazon tool buildersHighLead capture
UK eCommerce fulfilment benchmarks 2026UK-specificUK sellers & 3PLsHighPR + backlinks
Case study: UK 3PL reduces ops by 60%Social proofUK 3PL decision makersHighConversion
Supplier order management software pageContent gapOperations managersMed3,852 impr waiting
eSellerHub monthly digest (email newsletter)RetentionAll visitorsHighReturn visits
AI Hub — What is Amazon SP-API? (definitive guide)AI HubAI search + broad SEOMedAI citations
AI Hub — 3PL software: complete buyer's guideAI HubAI search + broad SEOMedTopical authority
AI Hub — eCommerce integrations explained (FAQ format)AI HubAI search + broad SEOMedAI signal + rank
4
Q2 2026 goals & targets
Update DATA.goals as agreed by team
Metric Current Q2 target Progress
5
Priority actions
Immediate
  • 1
    Rewrite SP-API fees article title & meta48,698 impressions, pos 6.5, 0.23% CTR. A benefit-led rewrite could deliver 500+ extra clicks/month.
  • 2
    Fix /3pl-software/ page title & meta"Hire 3PL software developers" ranks pos 2.6 — zero clicks. Page title is broken or mismatched.
  • 3
    Audit and 301-redirect all 404 URLsSearch Console → Coverage → Not found. 858 sessions currently hit dead ends.
  • 4
    Add CTA to SP-API 2026 Fees article200+ views, no lead capture. Add a scoping call prompt.
This month
  • 5
    Rewrite titles & metas on page-2 pagesEtsy API (6.9K impr), TikTok shop API (3.7K), Hire SP-API dev (2.6K). Better copy + backlinks = page 1.
  • 6
    Build a UK-specific landing pageUK logos, UK pricing, UK case study. Target "ecommerce software UK" and "3PL software UK".
  • 7
    Launch email capture on blog2% opt-in = ~86 new subscribers/quarter at zero ad spend.
  • 8
    Add internal links to top 10 blog posts3–5 contextual links per post to service pages. Biggest lever for session depth.
This quarter
  • 9
    LinkedIn UK/EU audience buildingConnect with UK/EU eCommerce and 3PL professionals before increasing post frequency. Target: 5 → 100+ UK/EU followers by end Q2.
  • 10
    Build SP-API cost calculatorInteractive lead magnet: API call volume → 2026 fee impact → downloadable report.
  • 11
    Expand /uk/ subdirectory to all services/uk/ pages convert better — build them for every core service page.
  • 12
    Structure content for AI answer enginesFAQ sections + data tables on top articles. ChatGPT, Gemini and Perplexity already send traffic — structured content compounds citations.
GA4 measurement is not configured correctly
The only key event GA4 has been set up to track is a thank-you page view — which was triggered almost entirely by internal pilot testing. This means inbound leads have never been accurately measured. Any conversion rate, lead count or ROI figure produced from current GA4 data is unreliable. The fixes below take less than a day and are a prerequisite for every other marketing decision.
!
What is currently being tracked (incorrectly)
Current GA4 key events
✕
Thank_You_Page — 123 key events
This is a page view of /thank-you/ — used heavily by the internal pilot programme. Not a lead signal. Should be removed as a key event immediately.
✕
uk_thank_you_page — 49 key events
Same issue — page view of /uk/thank-you/ triggered by testing. Not a real lead. Remove as key event.
?
form_submit — 28 events (unverified)
GA4 auto-detected form submissions. Fired 28 times — but given only 1 genuine inbound inquiry was received in this period, these 28 events are almost certainly internal testing traffic. An internal traffic filter must be applied before this number has any meaning.
What should be tracked instead
✓
form_submit on /contact-us/ only
Mark as key event once verified against the contact form. This is your real inbound lead count.
✓
Internal traffic excluded
Office and VPN IPs filtered out so developer and internal visits don't inflate any metrics.
✓
Separate thank-you pages per form
/thank-you/contact/ and /thank-you/pilot/ tracked independently so each source is measurable.
5
Step-by-step fixes
In order of priority — estimated total time: half a day
Bottom line: Until these fixes are in place, reported lead numbers are not reliable. The dashboard currently shows traffic, engagement and search data accurately — but the lead funnel is a blank. Fixing GA4 measurement is the first commercial action, ahead of any SEO or content investment.
insights
esellerhub.com · Demo build · March 2026
Demo — not live data
What this is
This is a proof-of-concept analytics dashboard built to show how eSellerHub's marketing data can be consolidated, analysed and acted on in a single place — rather than through daily manual check-ins in Google Analytics. It combines GA4 traffic data, Google Search Console SEO data, and strategic recommendations into one shareable, team-facing report. In its current form it is a static demo using a real data export. The live version would connect directly to your GA4 and Search Console APIs and refresh automatically.
Data sources
Google Analytics 4
Property: eSellerHub (TOPS Infosolutions)
Period: 16 Dec 2025 – 15 Mar 2026
Exported manually as CSV snapshot.
China bot traffic excluded (2,842 users).
Google Search Console
Property: esellerhub.com
Period: 15 Dec 2025 – 15 Mar 2026
Exported manually: Queries, Pages, Countries, Devices, Chart.
Search type: Web only.
LinkedIn Analytics
Company: eSellerHub
Period: 15 Dec 2025 – 15 Mar 2026
Exported manually: Followers, Content, Visitors.
Monthly manual export — LinkedIn API requires Partner Programme approval.
What the live version would include
✓Live GA4 + Search Console data — auto-refreshes daily, no CSV exports needed
↻LinkedIn — monthly manual export — LinkedIn API requires Partner Programme approval; manual XLS export takes ~3 minutes
✓Date range selector — choose any period, compare month-on-month
✓Team login — private URL, only accessible with your company email
✓Weekly email digest — key metric summary sent to the team automatically
✓Editable goals & targets — team can update Q2 targets directly in the dashboard
✓CRM & lead pipeline — connect HubSpot, Salesforce or similar to close the loop between traffic and revenue
Built with GA4 exports + Google Search Console · All data is real · Last export: 15 March 2026
✓ Real data
○ Manual export (demo)
○ Live API (on approval)
eSellerHub · TOPS Infosolutions Pvt. Ltd.